THE TEAM

Fidae Rahim (Da'e)
Principal · Fashion Designer

Growing up as a son of Sir Abdul Rahim, who has been involved in fashion industry for 35 years, Da’e has the passion to continue his father’s footsteps. Although many fashion designers today prefer to concentrate on the product design, Da’e chose to focus not just the design but rather, the detail and the finishing of the product. Da’e practiced many latest skills from the tailoring company he is attached to, ‘DN Apparel’ which is owned by his father. Today, Da’es’ skills have grown tremendously as he has experienced many different products from many different clients.

Hanis Azarea Mohammad Azman
Head · In-House Graphic Designer

Known as a girl who loves dressing up since primary school, Hanis has not given up in coping with the fashion world today. Hanis’ style is often discussed as either colorful or simply BOLD. Hanis has always tried to move away from the current fashion trend but to rather develop her own style; or to keep it “the old way”. To Hanis, fashion is everlasting; there is no need to be in a hurry to get the latest product in the market. It is important to be original and that is to wear something that makes you feel beautiful and confident because fashion revolves. 



Zatil Aqma Aziz (Qma)
Head · Business Research & Development